Marketing activity at Loadhog, Sheffield’s returnable packaging innovator, has been reinforced with 23-year-old Jake Charlton joining the team focusing on this essential area of the company’s activities.
Oxford born Jake, gained a degree in Marketing Communications and Advertising at Sheffield Hallam University. He then spent a year with Mattel as the regional marketing assistant working with the global team to achieve optimum communication with customers about the company’s toy range.
Loadhog’s sales and marketing co-ordinator, Naomi Jones, commented: “Loadhog is enjoying organic growth through innovation and work with a loyal customer base, which is benefiting from the significant cost savings provided by our products. With an expanding international presence, the company is devoting more time to proactive marketing, thereby improving communication with customers and partners. Jake’s appointment in this vital area is a positive step, one which will directly increase awareness of the company and the value its products are to supply chains.”
Jake is charged with building Loadhog’s brand awareness to the point of it becoming a well -known name within the various industries to which is products are targeted.
Jake said: “I was attracted to Loadhog Ltd because of the story we have to tell that has not yet been told. We currently have a very sales-led, face to face communication approach to business, so I am looking forward to communicating our message and demonstrating Loadhog’s impressive capabilities on an even larger scale!”
“As well as Loadhog’s focus on innovation, there is definitely a need to communicate our employee ownership culture which is a major unique selling point of the company within the packaging industry. Every employee is invested in building a long lasting successful business producing unseen supply chain solutions and close contact with customers continues to result in the company providing solutions for each problem identified.”
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