Regulamento relativo às embalagens e aos resíduos de embalagens (PPWR)
Stay ahead of PPWR requirements and compliance obligations
The EU Packaging and Packaging Waste Regulation is changing the future of packaging across European supply chains. With new requirements and ambitious reuse targets approaching, businesses need to start preparing now.
Loadhog specialises in reusable transport packaging, helping businesses explore practical alternatives to single-use packaging and prepare their packaging strategies for the changing regulatory landscape.
Whether you're a distributor, retailer, manufacturer or eCommerce business, discover how reusable transport packaging can support your journey towards a more circular supply chain.
O que é o PPWR?
PPWR is the EU Packaging and Packaging Waste Regulation. It sets rules for packaging design, reuse, recycling, labelling, and compliance information. The PPWR replaces the Packaging and Packaging Waste Directive and applies throughout the European Union.
- 40% of packaging to be reusable by 2030
O seu objetivo
- Reduction of packaging waste
- Harmonisation of rules across EU countries
- Ban on single-use packaging in various sectors
- Requisitos relativos à minimização do volume das embalagens
O seu âmbito
- All packaging placed on the EU market
- All materials: plastic, cardboard, glass, metal…
- All businesses: manufacturing, retail, logistics, e-commerce, etc.
- The entire value chain
- All waste
Os seus pilares
- To minimise the amount of packaging and reduce empty space in parcels
- Make all packaging recyclable by 2030
- Introduce a minimum recycled content requirement for plastic packaging
- Promote reuse, refill schemes and deposit-return systems
- Simplify and standardise labelling to provide consistent information
Your partner for PPWR
- Promoting the circular economy - Our transport solutions reduce the need for disposable packaging and make a significant contribution to the conservation of precious resources.
- Reuse before recycling - Loadhog products are designed for a long service life and repeated use. Thanks to reuse, cleaning and return schemes, recycling is kept to an absolute minimum.
- Waste reduction through targeted recycling - Waste is processed and recycled by our partner, then made available for reuse.
- Individual labelling and traceability - Our packaging can be individually marked using RFID tags, barcodes or QR codes.
- Take-back of old packaging - We collect used packaging from our customers, recycle it appropriately and reintroduce the materials into the production process.
Why switch to reusable transport packaging (RTP)?
Os benefícios
- Compliance with reuse and recyclability targets
- Reduction in material costs and disposal charges
- Improved supply chain efficiency
- Redução das emissões de CO₂
Esperança de vida
- +/- 5 years – depending on usage scenarios and handling methods
- O ponto de equilíbrio das embalagens reutilizáveis é geralmente atingido após 5 a 15 ciclos, dependendo dos processos logísticos e das taxas de desperdício.
The savings
- Reduction in product damage
- Space savings in the warehouse and during transport
- Improved handling efficiency
- Apoio à automatização e à rastreabilidade
Packaging and Packaging Waste Regulation (PPWR) FAQs
What is the PPWR?
The Packaging and Packaging Waste Regulation, Regulation (EU) 2025/40, is EU law covering the whole life of packaging: the substances in it (Article 5), how recyclable it is (Article 6), how much recycled material it contains (Article 7), how little material it uses (Article 10), whether it is reused (Article 11), how it is labelled (Article 12), and who pays for it at end of life (Article 44). It replaces the 1994 Packaging Directive and applies in the same way in all 27 Member States. The current UK equivalent is the UK Producer Responsibility Obligations (Packaging & Packaging Waste) Regulations 2024/1332.
When does it start, and what are the dates that matter?
The EU Regulation entered into force on 11 February 2025 and applies from 12 August 2026. The requirements then phase in: labelling for material sorting from August 2028, reusability labels and QR codes from February 2029, and recyclability grades, recycled content and reuse targets from January 2030, tightening again in 2035, 2038 and 2040.
Does PPWR apply to a UK manufacturer like Loadhog?
Yes. The Regulation applies to packaging placed on the EU market whatever its origin, so a UK manufacturer exporting into the EU must comply. It also means our EU customers and importers will ask us for evidence rather than statements.
Is my item actually "packaging" under PPWR?
PPWR defines packaging by what an item does, not by what it is called, as demonstrated in Article 3. Anything used to contain, protect, handle, deliver or present goods is in scope, including transport packaging and packaging components. We assess our own product lines against that definition and will tell you what we have concluded for a given product reference.
Is PPWR voluntary, or only about single-use plastic?
Neither. The EU 2025/40 PPWR is a binding Regulation with penalties set by each Member State or the Commission, and it covers all packaging materials and all packaging types, including industrial and transport packaging.
Where can I obtain PPWR compliance documentation for Loadhog products?
For our existing customers, please reach out to your regional sales team member. New customers can contact info@loadhog.com.
Across the supply chain, who is responsible for what aspects?
PPWR gives each economic operator a defined role. Manufacturers assess their packaging against Articles 5 to 12, hold the technical documentation and issue the Declaration of Conformity. Suppliers pass on the material information the manufacturer needs. Importers check that the manufacturer has done this before the packaging enters the EU. Distributors check the documentation exists and must not alter or damage the packaging in their care. Fulfilment service providers must handle packaging so that it can still do its job.
Which role does Loadhog hold?
It depends on the route to market; we serve in different roles depending on how we make our products available on the EU Market. When we design and place our packaging on the EU market, we act as the manufacturer, with the associated assessment, documentation, and Declaration of Conformity obligations. Where we supply packaging to another business that places it on the market, we act as a supplier and provide the technical and material information they need. We confirm the role that applies to your arrangement in writing.
What must a distributor check before selling on?
Before making packaging available, a distributor must verify that the producer is registered, the required labelling is present, and the manufacturer's and importer's documentation is in place. They must also ensure the packaging is not modified or damaged while in their care.
How quickly must you respond to a compliance request?
Information requested by a national authority must be supplied within 10 days. While not a specified requirement for customer requests, Loadhog commits to a window of 14 business days from receipt of a completed PPWR compliance request.
